About Us

About Untapped Potential

Last Updated: August 5, 2025

Welcome to Untappedpotential, your go-to destination for trading card games (TCGs) in South Africa! Based in Johannesburg, we’re a passionate, family-run business dedicated to bringing the excitement of TCGs to collectors, players, and enthusiasts nationwide.

Our Story

At Untappedpotential, we believe trading card games are more than just a hobby—they’re a way to connect, compete, and create lasting memories. We set out to build a TCG shop that celebrates the thrill of opening a new pack, building the perfect deck, and sharing the joy of gaming with friends. Whether you’re a Pokémon trainer, a Yu-Gi-Oh! duelist, or a Magic: The Gathering wizard, we’re here to fuel your passion.

Our Mission

We’re committed to offering high-quality TCG products at fair prices, backed by reliable service. From booster packs to rare singles, we source our inventory to spark excitement and support the South African TCG community. Our partnerships with trusted couriers like Pudo and PostNet ensure your orders arrive safely and swiftly, whether you’re picking up at a locker or your local branch.

Why Shop with Us?

  • Community Focus: We’re not just a store—we’re players and collectors ourselves, eager to support local tournaments, events, and collectors.
  • Fast, Affordable Shipping: Choose Pudo (R60, 1-4 days) or PostNet (R109, 2-4 days) for delivery across South Africa.
  • Customer Care: Have a question? Email us at untappedpotentialtcg@gmail.com, and we’ll respond promptly to keep your TCG journey on track.

Our Details

Join the adventure at Untappedpotential and discover why we’re where TCG dreams come to life. Thank you for supporting our small business and being part of our community!